PRIVACY POLICY

Last updated: 4 September 2026

NORTH 43° (“NORTH 43°”, “we”, “us” or “our”) operates north43degrees.com and the NORTH 43° online store.

This Privacy Policy explains how we collect, use, store and disclose your personal information when you visit our website, purchase a product, contact us or otherwise interact with our services.

Our online store is powered by Shopify, which provides the ecommerce platform we use to sell our products.

Please read this Privacy Policy carefully. By using our website, you acknowledge that you have read and understood how we handle personal information as described below.

1. PERSONAL INFORMATION WE COLLECT

The information we collect depends on how you interact with NORTH 43°.

We may collect the following types of personal information:

Contact information
This may include your name, email address, telephone number, billing address and delivery address.

Order and transaction information
This may include products you purchase or return, your order history, transaction details and information relating to the fulfilment of your order.

Payment information
Payments are processed using Shopify and our available payment providers. Information relating to your payment may include your chosen payment method, transaction information and payment confirmation.

Payment card information is handled by our payment providers in accordance with their own security and privacy requirements.

Account information
If customer accounts are available on our store, we may process information associated with your account, including your contact information, order history, preferences and account settings.

Communications
We collect information you provide when contacting us, including customer service enquiries, return requests, questions, feedback and other correspondence.

Device and technical information
When you use our website, certain information may be collected automatically, including your IP address, browser type, device information, network information and other technical identifiers.

Website usage information
We may collect information about how you interact with our website, such as pages or products viewed, interactions with our store and other browsing activity.

2. HOW WE COLLECT YOUR INFORMATION

We may collect personal information:

• Directly from you when you place an order, contact us, create an account or otherwise provide information to us;
• Automatically when you visit or interact with our website, including through cookies and similar technologies;
• From Shopify and other companies that provide services to us;
• From payment, delivery, analytics, advertising and other service providers where appropriate.

3. HOW WE USE YOUR PERSONAL INFORMATION

We use personal information where necessary to operate NORTH 43° and provide our services.

Orders and Customer Service

We may use your information to:

• Process and fulfil your orders;
• Process payments;
• Arrange delivery;
• Provide order confirmations and updates;
• Handle returns and refunds;
• Respond to questions and customer support requests;
• Maintain records of purchases and transactions.

Improving NORTH 43°

We may use information about how customers interact with our store to understand how our website and products are being used and to improve our website, products and customer experience.

Marketing

Where permitted by law, we may use your information to send you news, product releases, offers and other marketing communications.

Where consent is required, we will only send this marketing where you have provided the appropriate consent.

You can unsubscribe from marketing emails at any time using the unsubscribe link contained within them.

Unsubscribing from marketing does not prevent us from sending essential communications relating to your orders or account.

Security and Fraud Prevention

We may use personal information to protect NORTH 43°, our customers and our website, including to:

• Detect or prevent fraudulent transactions;
• Investigate suspicious or malicious activity;
• Protect the security of our website and systems;
• Verify transactions where necessary.

Legal Obligations

We may process personal information where necessary to comply with applicable laws, regulations, court orders or lawful requests from public authorities.

We may also process information where necessary to establish, exercise or defend legal claims.

4. OUR LAWFUL BASES FOR PROCESSING

Where UK data protection law applies, we process personal information only where we have an appropriate lawful basis.

Depending on the circumstances, this may include:

Contract — where processing is necessary to fulfil an order or otherwise perform a contract with you.

Legal obligation — where we need to process information to comply with a legal requirement.

Legitimate interests — where processing is reasonably necessary for our legitimate business interests, provided those interests do not override your rights and freedoms. This may include fraud prevention, website security and improving our services.

Consent — where you have given us permission to process information for a particular purpose, such as certain forms of direct marketing or non-essential cookies where consent is required.

Where processing is based on consent, you may withdraw that consent at any time.

5. HOW WE SHARE PERSONAL INFORMATION

We do not disclose your personal information unnecessarily.

We may share information with companies that help us operate NORTH 43°, including:

• Shopify;
• Payment processors;
• Delivery and fulfilment providers;
• Website and IT service providers;
• Analytics providers;
• Marketing and advertising providers where applicable;
• Professional advisers where necessary.

These organisations may process information only as necessary to provide their respective services or in accordance with their own applicable legal obligations.

We may also disclose personal information where required by law, court order or another valid legal process.

If NORTH 43° or substantially all of its business or assets were sold, transferred or reorganised, relevant personal information may be transferred as part of that transaction, subject to applicable data protection law.

6. SHOPIFY

Our online store is hosted by Shopify.

Shopify processes certain personal information when you visit and use our store in order to provide its ecommerce services to us and our customers.

Information submitted through our store may therefore be transmitted to and processed by Shopify and its service providers.

Shopify may also process certain information independently for purposes described in its own privacy documentation.

You can find more information about how Shopify processes customer information in the Shopify Consumer Privacy Policy and through Shopify’s Privacy Portal.

7. COOKIES

Our website may use cookies and similar technologies.

Cookies can be used to:

• Keep the website functioning correctly;
• Remember preferences;
• Understand how visitors use our website;
• Improve website performance;
• Measure the effectiveness of marketing;
• Provide relevant advertising where applicable.

Where required by law, non-essential cookies will not be used without your consent.

You can manage your cookie preferences using the controls available through our website and, where appropriate, through your browser.

8. MARKETING

If you choose to receive marketing communications from NORTH 43°, we may contact you about:

• New products;
• Collection releases;
• NORTH 43° news;
• Promotions and offers;
• Other relevant brand updates.

You can unsubscribe at any time using the unsubscribe link contained in our marketing emails.

You can also contact us at support@north43degrees.com.

9. THIRD-PARTY WEBSITES

Our website may contain links to websites, social media platforms or services operated by third parties.

Those websites have their own privacy practices and policies.

NORTH 43° is not responsible for the privacy practices, security or content of third-party websites that we do not control.

We recommend reviewing the privacy policy of any third-party service you use.

10. CHILDREN’S PRIVACY

Our online store is not specifically directed towards children and we do not knowingly collect personal information from children where doing so would be unlawful.

If you are a parent or guardian and believe a child has provided personal information to us inappropriately, please contact us so that we can investigate and, where appropriate, delete the information.

11. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected.

How long information is retained may depend on factors including:

• Whether you have an active customer account;
• Our need to fulfil and maintain records of orders;
• Customer service requirements;
• Accounting, tax and other legal obligations;
• Fraud prevention;
• Resolving disputes;
• Establishing or defending legal claims.

When information is no longer required, we will delete or anonymise it where appropriate.

12. SECURITY

We take reasonable measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no website, electronic communication or storage system can be guaranteed to be completely secure.

You should therefore avoid sending sensitive information to us through insecure communication channels.

13. INTERNATIONAL DATA TRANSFERS

Some of the companies that provide services to NORTH 43°, including Shopify and its service providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by applicable data protection law.

These may include recognised adequacy arrangements or approved contractual safeguards for international data transfers.

14. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances, UK data protection law may give you rights relating to your personal information.

These can include the right to:

Access
Request a copy of the personal information we hold about you.

Correction
Ask us to correct personal information that is inaccurate or incomplete.

Deletion
Ask us to delete your personal information in certain circumstances.

Restriction
Ask us to restrict how your personal information is processed in certain circumstances.

Object
Object to certain processing of your personal information, including certain processing based on legitimate interests and direct marketing.

Data portability
Request that certain personal information be provided to you, or another organisation, in a structured, commonly used and machine-readable format where applicable.

Withdraw consent
Where we rely on consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before consent was withdrawn.

These rights are not absolute and may be subject to exemptions under applicable law.

15. EXERCISING YOUR RIGHTS

To exercise your privacy rights or ask a question about your personal information, contact:

support@north43degrees.com

Please provide enough information for us to identify you and understand your request.

We may need to verify your identity before completing certain requests.

We will respond within the timeframes required by applicable data protection law.

You will not be treated unfairly for exercising your privacy rights.

16. COMPLAINTS

If you have a concern about how NORTH 43° handles your personal information, please contact us first so we have an opportunity to resolve it.

You also have the right to complain to the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

17. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices or legal obligations.

When we make changes, we will publish the updated Privacy Policy on our website and update the “Last updated” date at the top of this page.

18. CONTACT US

For questions about this Privacy Policy, how we handle your personal information or to exercise your data protection rights, contact:

NORTH 43°

Email: support@north43degrees.com
General enquiries: hello@north43degrees.com
Website: north43degrees.com
Postal address: 37 Dransfield Road, Crosspool, Sheffield, S10 5RL, United Kingdom

For the purposes of applicable UK data protection law, NORTH 43° is the controller of the personal information described in this Privacy Policy.

CHASE DEEP SNOW.